Shoshana Zuboff

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Shoshana Zuboff

former Professor of Business Administration, Harvard Business School

Shoshana Zuboff is the Charles Edward Wilson Professor of Business Administration.at the Harvard Business School. Her Ph.D. is in social psychology from Harvard University and her undergraduate degree is in philosophy and psychology from the University of Chicago.

In 1988 she published In the Age of the Smart Machine: The Future of Work and Power and the book garnered much acclaim and many regard it as the definitive work on the subject.

Her research lead her to conclude that today's managerial… 

Shoshana Zuboff is the Charles Edward Wilson Professor of Business Administration.at the Harvard Business School. Her Ph.D. is in social psychology from Harvard University and her undergraduate degree is in philosophy and psychology from the University of Chicago.

In 1988 she published In the Age of the Smart Machine: The Future of Work and Power and the book garnered much acclaim and many regard it as the definitive work on the subject.

Her research lead her to conclude that today's managerial capitalism has reached the limits of its adaptive range. Instead of being the engine of wealth creation, it has become the obstacle to wealth creation. The society of the twenty-first century requires a new approach to capitalism that she calls "distributed capitalism".

These last ten years of study, research, and reconceptualization are summarized in her new book The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism, co-authored with Jim Maxmin and published by Viking in October 2002. The book argues that people have changed more than the corporations upon which their well-being -- as consumers and as employees-- depends. The chasm that now separates the new individuals from the old organizations is filled with frustration, pain, even outrage. Paradoxically, it also represents the opportunity to unleash the next great wave of wealth creation as we forge a new approach to commerce and to capitalism suited to today's people--our needs and dreams.

Shoshana Zuboff has delivered keynote addresses and conducted top management seminars at Euroforum, The Conference on European Computer Systems, The US Postal Service, The Medical Library Association, The National Education Association, The Minnesota Joint Computer Conference, The Economist, The Conference Board, The Ontario Labour Ministry, The Association of Computing Machinery, The Aspen Institute, Sun Microsystems, Norwest, First USA, Johnson & Johnson, Xerox, Unix, IBM, Motorola, Levi-Strauss, SAP, Lotus, Ameritech, Proctor and Gamble, Kodak, Citibank, Thompson Information Systems, Sylvan Prometric, Apple, Hewlitt Packard, and many others.

She has delivered major invited addresses at Cambridge University, MIT, Harvard, The British Computer Society, The Smithsonian, The American Society for Training and Development, The American Management Association, Rockhurst College, and others.

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