Don Peppers

Don Peppers has been recognized for over a decade as one of the leading authorities on customer-focused relationship management strategies for business.

Don's vision, perspective and thoughtful analysis of global business practices has earned him some significant citations by internationally recognized entities. The Times of London has cited him among their "Top 50 Business Brains" in 2005, noting that he climbed 10 spaces from their 2003 assessment. Similarly, the United Kingdom's premier marketing organization, the Chartered Institute for Marketing, cited Don among their inaugural listing of the 50 "most influential thinkers in marketing and business today." He has been ranked by Accenture's Institute for Strategic Change among the global "Top 100 Business Intellectuals" for two years running. Business 2.0 Magazine has named him one of the "foremost business gurus of our times," and the World Technology Network has cited Don as an "innovator most likely to create visionary 'ripple effects'." Inc. Magazine cited Peppers & Rogers Group as an annual Web Awards winner for the innovative way the firm uses the Internet to leverage their collective expertise to service clients.

Don's expertise and clear, concise way of thinking places him in high demand as both a speaker and a management advisor with Fortune 500 executives and entrepreneurs seeking to identify their most valuable customers, increase customer satisfaction, and improve ROC. He is a popular voice among editors and the media, both online and in print, and is the co-author, with Martha Rogers, Ph.D., of a series of international best sellers that have collectively sold over a million copies in 15 languages.

The One to One Future (1993) was named by Inc. magazine as "one of the two or three most important business books of all time," and is considered by many as the bible of the CRM revolution. Enterprise One to One (1997), which received a five-star rating from The Wall Street Journal, shows how CRM strategies and interactive marketing should be applied differently in different business situations. The One to One Manager (1999) highlights the pioneers who dared to implement one-to-one strategies. One to One B2B: Customer Development Strategies for the Business-to-Business World (2001) made The New York Times Best Seller list within a month of publication. Peppers' and Rogers' most innovative strategic thinking is embodied in Return On Customersm (or ROC), released in June 2005. This breakthrough business publication advances the concepts and tenets of business valuation to the next evolutionary stage. It is ranked #1 in business book sales with 800-CEO-Read.

Prior to marketing and advertising, Don worked as an economist in the oil business and as the director of accounting for a regional airline. He holds a Bachelor's Degree in astronautical engineering from the U.S. Air Force Academy, and a Master's Degree in public affairs from Princeton University's Woodrow Wilson School.