Jo Malone on the panel of The Apprentice - You're hired

Jo Malone on the panel of The Apprentice - You're hired

She appraised the winner and discussed where the other contestants went wrong.

There are few British entrepreneurs who have been more successful than Jo Malone over recent years. Not content with creating her eponymous luxury fragrance brand which she sold to Estèe Lauder in 1999 but remaining as Creative Director until 2006, she is now building another legend with her new global fragrance brand Jo Loves launched in 2011.

Jo’s inspiration, flair and passion for business made her the perfect choice the programme.

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