Michael Basch

 

Customer Service

Leadership

Michael Basch was a founding officer of FedEx where he spent 10 years as Senior Vice President. He led the teams that invented the bar code tracing system, built the SuperHub and founded the FedEx Logistics Division.

He was part of an explosively creative management team that took the company from $0 to $1 billion was selected by Fortune Magazine as one of the ten best managed companies of the decade.

Michael Basch’s book CustomerCulture: How FedEx and other Great Companies Put the Customer First Every Day provides practical ways to move a company from internal focus to focus on the customer.

Some comments about Michael Basch:

“Mike Basch was a key member of the early FedEx team that instilled the extreme dedi-cation to customer service which revolutionized the transportation industry.” Frederick W. Smith, Founder and Chairman, FedEx.

“Creating raving fan customers is the only way to go. Michael Basch, in his book Cus-tomerCulture, will teach you how to do that every day.”
Ken Blanchard, Coauthor, The One Minute Manager and WhaleDone.

“…Pray you read this book before your competition does.”
Jay Abraham, Author of Getting Everything You Can Out of All You’ve Got.”

Michael Basch speaks about the lessons learned from FedEx and other companies that have had to overcome enormous obstacles in the path to success and changing the way we live and do business.

He also talks about the ideal “happiness centered business” using a dental office in Aus-tralia as an example of how business success and personal happiness go together. This dentist runs a small business that is 3-1/2 times more profitable with zero stress compared to similar businesses.

From these experiences, Michael Basch provides simple step-by-step solutions to the issues that plague every business – customer and employee loyalty and profitable operations.